MARKET-BASED MANAGEMENT PEARSON NEW INTERNATIONAL EDITION

MARKET-BASED MANAGEMENT PEARSON NEW INTERNATIONAL EDITION

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.

Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Άμεσα διαθέσιμο
92.50€
92.50€
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Barcode 9781292020396
Δραστηριότητα Ξενόγλωσσα Οικογένεια Αγγλικά Ομάδα Πανεπιστημιακά βιβλία (Αγγλικών) Εκδότης Pearson USA
Εξώφυλλο Paperback
Σελίδες 512
Ημ. Έκδοσης 07/2013
Διαστάσεις 267 x 213 x 17 (mm)
ISBN 978-1-292-02039-6
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